With a history dating back to 1844, The Globe and Mail serves over 6 million readers weekly through its print, digital, and data science platforms. To manage this wide subscriber base, The Globe and Mail used five different systems, leading to data silos and limited visibility. The lack of integration hindered their ability to consolidate customer data and fully understand their audience.

Explore why invenioLSI was the ideal solution for merging all systems into a cohesive platform to simplify processes, provide a full 360° view of customer data, and improve subscriber management. 

In this case study you will discover The Globe and Mail’s: 

• Motivation for integrated solutions
• Rational and factors for selecting industry experts
• Key achievements and measurable outcomes