invenioLSI thrives on the expertise of its exceptional team, and today, we're excited to shine a spotlight on Marissa Dorros, our esteemed Marketing Manager. Marissa's unwavering commitment, creative brilliance, and deep passion for marketing make her an instrumental force behind invenioLSI's marketing strategies, as she plays a crucial role in redefining our brand identity and expanding our reach.
What is your current role and what are you responsible for?
I'm a Marketing Manager specializing in digital and SEO marketing. My responsibilities involve optimizing our website, managing our social media accounts, running ad campaigns, shaping content strategies, and assessing campaign performance.
My role also extends to product marketing within the Media and Entertainment sector, as well as providing support for public sector marketing and internal brand marketing. Within this scope, I manage product campaign planning, events and webinars, partnerships with relevant collaborators, and various collateral materials.
Why did you choose a career in your field of work?
I was drawn to a career in tech marketing because it aligns perfectly with my strengths and interests in technology, business, and creativity. Furthermore, the ever-evolving nature of the tech marketing industry piqued my interest. It constantly presents new challenges and opportunities for personal and professional growth, with B2B marketing offering unique and compelling challenges. I also value the chance to work across diverse industries and cultures and tap into intriguing target audiences.
Why did you choose invenioLSI?
I initially chose invenioLSI because, given my interest in tech marketing, SAP's robust nature caught my attention. Shortly after I joined invenioLSI, the company expanded globally, and I was fortunate to find that invenioLSI offered growth opportunities that allowed me to advance. It became clear that my team valued my dedication and contributions, which motivated me to continue building my career here.
Ultimately, I wanted to market something that could make a meaningful impact on the world, and ERP tech like SAP certainly does, especially in our business areas. It's rewarding to contribute to this impact by facilitating a better understanding of what invenioLSI and SAP offer.
What do you like about working at invenioLSI?
I appreciate the growth opportunities that initially drew me to this role. Throughout my tenure, I've had the chance to delve into various aspects of marketing, honing my skills and gaining proficiency with tools like HubSpot.
Strengthening my knowledge is not only personally fulfilling but also enhances my ability to support the team effectively.
Moreover, the flexibility and collaboration within our global Marketing team are aspects I hold in high regard. While I'm based in Massachusetts, I've been fortunate to have adopted the digital nomad lifestyle and am currently working from Lima, Peru. This blend of a dynamic work environment and global teamwork has been instrumental in my continued professional development.
(Marissa's workspace Cambridge, MA)
What makes invenioLSI unique?
The diversity of cultures that come together as people collaborate on a national and global scale is a fascinating aspect of our work. I also appreciate the blend of individuals with varying career backgrounds—from seasoned professionals who have dedicated their entire careers to the company to those who have transitioned from companies like SAP, and newcomers just starting their professional journey. It's inspiring to see everyone's unique passion for tech shining through across various projects and roles worldwide, all contributing to the same mission.
Tell us something special about yourself.
I find great joy in embracing new opportunities and exploring all the world has to offer, from active pursuits to artistic endeavors and everything in between. While living in Boston over the past few years, I enjoyed experiencing new restaurants, attending local events in the city, and participating in a recreational softball league. I'm also an avid snowboarder, and recently, I've taken up pickleball with my family.
Now, as I travel, I’ve ventured into surfing and even had a go at sandboarding a few times. I also spend time hiking, immersing myself in local cultural experiences, and improving my Spanish skills while exploring Latin America.
Marissa Dorros is a beacon of marketing excellence at invenioLSI, and her contributions are invaluable. Her expertise and dedication to our partners and team make her an integral part of our organization. We are fortunate to have her, and we eagerly look forward to her continued success and growth.